A common misconception is that graphic design is limited to designing logo or social media posts. Graphic design has a lot to do with branding – essentially the look and feel of a brand. Branding involves every aspect of a customer’s experience, from your logo to your website, marketing collateral, your social media posts, to staff uniforms and advertising.
A brand illustration system is a set of flexible but consistent illustrative elements that express a brand’s promise and value. An illustration system uses the same style, graphics and elements but in different ways to represent your brand. Organizations need to find unique ways to express their brand in order to stand out against the sea of content created every day. This is where illustrations play their role to connect with your audience better and perhaps convert them into customers.
In a world where people stay online all the time, they make decisions based on their online experience, hence the appearance, usability, and accessibility of your website is an integral part of your business. Consider your website as an extension of your sales staff. Just the way you wouldn’t send out an unkempt salesman to represent your company, neither should you send out an unremarkable website to the consumer who is specifically searching for your product or service.
Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment?
Most businesses are faced with a conundrum. There’s a clear need for increased visibility to drastically improve sales. But in order to get more visibility, businesses have to spend more money. When that well runs dry, what are you supposed to do?
The answers to all these questions lie in marketing. Let’s chat.